What makes the Oakland A’s stand out as a baseball team, is their ability to work among their community. My role was Lead Designer working through Oakland Digital for a total of 2 months to make a community booklet to pass out to fans.
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Founded in 1964, the Peralta Community College District is a community comprised of 4 Colleges: Berkeley City College, College of Alameda, Laney College, and Merritt College, all located in the neighboring cities of Berkeley, Alameda, and Oakland, respectively. As the sole designer for the District, I had to reinforce the District’s brand with a refreshed look for external audiences that represent the four colleges fairly.
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