Marcus Creel
Creative Services & Brand Systems Leader
Designing and managing visual communication systems for public higher education, from district-wide brand governance to multi-campus campaigns and promotional collateral.
My Positioning
I lead creative services for complex public institutions where clarity, consistency, and trust matter.
As the sole classified graphic designer for a four-college community college district, I oversee brand systems, campaign execution, and internal creative infrastructure supporting thousands of students, faculty, and staff. My work balances strategic thinking with hands-on design, ensuring institutions show up clearly and cohesively across every touchpoint.
Brand
Governance
Developing identity systems, guidelines, and templates that scale across multiple institutions while preserving individual campus character.
Institutional Campaigns
Designing enrollment, initiative, and stakeholder communications that translate complex information into clear, accessible visuals.
Creative
Operations
Building internal platforms, asset libraries, and workflows that improve consistency, efficiency, and collaboration across teams.
Featured Works
District Brand Systems & Governance
A federated district-wide brand framework aligning four colleges and the District through shared guidelines, maps, and visual standards while preserving each campus’s identity.
Love Your Future Enrollment Campaign
A multi-year enrollment campaign developed and refined over three academic cycles to support district-wide recruitment and awareness efforts.
Athletics Posters & Visual Culture Initiative
A self-initiated visual system elevating community college athletics through cohesive storytelling, photography, and design across multiple campuses.
Experience & Impact
Role
Sole classified graphic designer for a four-college district
Scope
Branding authority across multiple institutions
Impact
Work adopted district-wide and sustained over multiple years
Recognition
Recognized by CCPRO for excellence in communications
I specialize in environments where creative leadership requires structure, collaboration, and long-term thinking.